Consistently innovative companies hold 6 times the market share, make 6 times the revenue, 3 times the profit, and do 50% better during economic downturns than the average company.
The purpose of this book is to answer the question you are likely to ask when considering me (or anyone else) for a position of a Vice President of Strategy and Innovation, or as a consultant in those areas: “what will you be doing for me?”
This book outlines the entire process of building a culture of innovation, developing clear and executable strategies, and finding the next big thing for your company, in a repeatable, consistent manner.
This book references previous books I wrote, specifically three: Un-Kill Creativity—How Corporate America can Out-Innovate Startups (2016), Bowling with a Crystal Ball—How to predict technology trends, create disruptive implementations and navigate them through industry (2nd Ed., 2015), and my Doctoral Dissertation: From Startup to Maturity—A case study of employee creativity antecedents in high tech companies (2010).
I am not worried that you might take these blueprints and decide to implement them yourself, without me. The equivalent would be to read the manual for the F/A-18 Hornet fighter jet, and then taking one for a joyride. This book covers the what, but the how comes from my decades of experience, knowledge, research, and more than all—lessons learned from implementing every element of this book in multiple companies.